Anyone Can Wear the Clean Girl Aesthetic with Cozy Earth (2024)

When we look back on the biggest trends in 2023, one of them stands out to us: the clean girl aesthetic. It first took off on TikTok and Instagram as an aspirational look for people who were growing tired of the high-glam vibe of the late 2010s, but those viral posts mostly featured young women who looked like supermodels from decades past, meaning there wasn't a lot of diversity. At Cozy Earth, we believe anyone can achieve the clean girl aesthetic, and we're happy to share how!

What Is the Clean Girl Aesthetic?

The trend is all about a minimalist approach to beauty and fashion. It features fresh-faced beauty with little to no makeup, well-fitting clothes in neutral tones, and simple hairstyles. Clean girls practice self-care, including gentler exercise routines like yoga, healthy eating, and journaling. They enjoy softer music and hope-filled movies, and they avoid anything that's too loud, violent, or unhealthy.

Anyone Can Wear the Clean Girl Aesthetic with Cozy Earth (1)

At its core, this lifestyle is achievable if you don't go overboard. For example, not everyone can afford organic produce at the grocery store, but choosing fresh produce over canned is a cleaner option. You can purchase a good tinted moisturizer and cream blush at your favorite store and look as fresh as you might if you bought an expensive brand from a boutique makeup counter in a high-end department store. And you don't have to be 1980s supermodel thin to wear clean girl clothing.

At Cozy Earth, our aesthetic is naturally clean. We choose high-quality, eco-friendly fabrics to make easy-to-wear clothes that fit every body. That's not a typo; we mean every body type. From bamboo viscose V-neck tank dresses to our CityScape Pullover Crews, our apparel is available in XS to XXXL sizes, and we design them to be so comfortable that you'll want to wear them every day.

The clean girl aesthetic also includes décor with clean lines, low-key hues, and the feeling of having an organized life, even if the reality of family life can sometimes be a bit chaotic. Choosing relaxing colors for your bathroom, storing items like unused bedding out of sight, and turning your bedroom into a restful sanctuary are all ways to create your own version of the clean girl aesthetic.

No matter your background, there's room for you in the clean girl lifestyle because it's really more about the mindset of a simpler, calmer life than it is about the TikTok trend.

Anyone Can Wear the Clean Girl Aesthetic with Cozy Earth (2024)

FAQs

How to dress like the clean girl aesthetic? ›

To channel "clean girl," JessaKae founder, Jessa Maddocks, advises focusing on a sexy, simple silhouette, like a slip or wrap dress, and experimenting outside a neutral color palette by leaning into pretty pastels or uncomplicated patterns.

How to get the clean girl aesthetic? ›

7 'Clean Girl Aesthetic' Styling Tips
  1. Opt for (mostly) neutrals. Black, white, tan, and greys are all great choices to achieve a clean look. ...
  2. Keep it solid. ...
  3. Layering. ...
  4. Matching sets can be your best friend. ...
  5. Have fun with shoes and accessories. ...
  6. Invest in high-quality basics. ...
  7. Keep it simple and clean.

What is clean girl aesthetic personality? ›

This aesthetic resonated with individuals seeking a sense of calm and order in their lives, as well as those interested in sustainable and eco-friendly practices. The Clean Girl aesthetic encompasses various aspects of life, including home organization, wardrobe choices, skincare routines, and self-care rituals.

What are the clean girl aesthetic needs? ›

If you want to achieve the Clean Girl Aesthetic, there are a few key elements to keep in mind. First, focus on natural makeup and slick hair. Use minimal products and stick to neutral colours. Second, invest in high-quality, timeless pieces that will last for years.

Is Clean girl aesthetic out? ›

The clean girl aesthetic is popular because it appears to be a simple, minimalist look that emphasizes effortlessness and health. However, some say that, after almost two years, the “clean girl” aesthetic is coming to an end. The clean girl aesthetic is not all about perfect hair and a simple look.

What aesthetic is trending right now? ›

Soft Girl Aesthetic

It's about enjoying a soft, flowy dress, adorable accessories, feminine silhouettes, and a fondness for all things kawaii.

What is another word for clean girl aesthetic? ›

Not to mention that the vanilla girl aesthetic is basically just another way to describe the "clean girl, the soft girl, the dewy girl, that girl."

What are clean girl nails? ›

The Clean Girl Aesthetic

It's a nod to natural beauty, emphasizing a well-groomed, effortless look. In the realm of nail art, this translates to designs that are understated yet sophisticated, often featuring neutral tones, subtle textures, and a focus on the health and natural shape of the nails.

What are the essentials for clean girl look? ›

Here are a few of the clean girl makeup essentials you'll want to keep on hand:
  • Tinted moisturizer.
  • Cream blush.
  • Eyebrow gel.
  • Concealer.
  • Translucent setting powder.
  • Lip gloss or oil.
  • Eyebrow pencil.
  • Lip liner.
May 1, 2024

What is the clean girl aesthetic backlash? ›

The clean girl aesthetic also continues to perpetuate the idea that Eurocentric beauty standards are ideal beauty standards, and excludes Black and Brown women from being able to participate in this trend, especially given the lack of diverse representation under the trend's hashtag on TikTok.

What is an example of clean girl? ›

Lifestyle components stereotypically associated with the aesthetic include those that give the impression of stress-free, “clean” living, such as morning workout routines, matcha and healthy smoothies, and minimalist décor.

What is the clean girl stereotype? ›

The trending aesthetic's vast exposure in nearly all forms of online media makes it highly visible to teenage girls. The Clean Girl aesthetic promises to be achieved through flawless yet natural and glowing skin, sleek hairstyles and stacked gold jewelry.

What does clean girl makeup look like? ›

The clean girl makeup look gives your skin permission to let its natural beauty shine. And it makes sense if you think about it: less foundation clogging your pores means happier skin and fewer breakouts. The best clean girl makeup focuses on the basics: cleansing, exfoliating, moisturizing – and minimal makeup.

How to dress like a clean girl? ›

The clean girl aesthetic is a sleek and minimalist fashion look that focuses on natural makeup, classic clothes, and pared-back beauty. It's all about looking fresh and “clean” rather than glammed up — think: dewy skin, slicked-back buns, and simple outfits.

What is dirty girl aesthetic? ›

Rather, the dirty girl aesthetic is for those who don't want to put much effort in and often look messy and cluttered, wearing sweatpants and forgetting to brush their hair or take off last night's makeup.

What is a clean girl's aesthetic? ›

If you are a “clean girl,” you always look effortlessly put together, and the hallmarks of this aesthetic include slick-back ponytails, no-makeup makeup and neutral basics. There are also a variety of lifestyle choices associated with a “clean girl,” including pilates, smoothie bowls and shopping at Whole Foods.

How to look like a clean girl in school? ›

Looking Clean and Fresh for School:
  1. Routine Hygiene: Daily Baths: Start your day with a refreshing shower. ...
  2. Wardrobe Care: Clean Clothes: Always wear freshly washed clothes to school. ...
  3. Hair and Skin: Healthy Hair: Regularly trim your hair and keep it tidy. ...
  4. Hand and Nail Hygiene: ...
  5. Deodorize:
Aug 13, 2023

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