Healthy masculinity: An essential guide (2024)

What does toxic masculinity mean?
Traditionally, men are taught to be self-reliant, strong, dominant and unemotional. Societal and peer pressure to live up to these narrow, often harmful stereotypes is what causes toxic masculinity. And this pressure doesn’t just negatively impact men – it negatively impacts all of society.

So, what does healthy masculinity look like?
Healthy masculinity is about overcoming the societal pressures and stereotypes that say certain values and emotions are ‘masculine’ or ‘feminine’ (and even what are ‘positive’ masculine traits or ‘toxic’). We believe that men can be strong and competitive, but they can also cry, be empathetic, emotionally authentic, and care for their skin and mental well-being.

Essentially, it’s not about answering the question ‘What does ‘masculine’ mean?’, drawing lines or putting people into boxes – masculinity can mean whatever you choose. Toxic (and even positive) masculinity restricts and narrows down how we define ourselves. Healthy masculinity, instead, is about being yourself and embracing a limitless range of healthy emotions and values, regardless of gender.

What is healthy masculinity + how can I embrace it?
Here are 10 ways to redefine and expand masculinity:

1. Communicate

Communication isn’t just about checking in with others – it’s about asking for help, too. Whether it’s at work or at home, help from others doesn’t make men ‘weak’ or less self-reliant – it displays humility, openness and authenticity.

Asking for help and staying in regular contact with people is also a form of self-care – our unique study shows that men who do this alongside activities like exercising, meditating and reading are 2.2x more likely to feel balance in their lives and 1.6x more satisfied in themselves.

2. Be vulnerable
What causes toxic masculinity is often the belief that being unemotional is a form of strength. However, experts say being vulnerable and expressing our emotions (rather than hiding them) is the key to healthy masculinity. Forget ‘man up’ – let’s open up.

Dr. Gary Barker, CEO and Founder of Equimundo, says: “They cry, they connect, they listen, they care. We need to find ways to make these qualities the ones we agree our sons (and daughters) need.”

3. Be empathetic
Men can be confident, ambitious and competitive – but empathy, compassion, kindness and respect are also crucial. Science agrees: Research by the University of Texas in Austin suggests men who are compassionate, vulnerable and emotionally balanced have more confidence than men who are unforgiving of themselves and adhere to masculine stereotypes.

4. Hold yourself accountable

Being confident and a strong leader shouldn’t be confused with being unaccountable for our mistakes. Don’t be the guy who’s defensive, takes criticism personally or is afraid of admitting failure – listen, learn, know when to apologize, and grow as a person instead.

5. Start a daily skin care routine

Men have been taught that caring for their skin is an ‘unmanly’ attribute. But keeping skin clean, healthy and hydrated doesn’t doesn’t just help you feel fresh and confident – our research shows men who make grooming part of their self-care routine also spend 44% more time caring for others. For us, caring for yourself and others is what defines masculinity.

6. Care for your mental well-being

Caring for your mental well-being is a crucial part of holistic self-care and healthy masculinity – but our own study suggests men care less for their minds than their bodies on a weekly basis.

We want that to change. To help you make emotional self-care a daily practice, here are some tips to help you de-stress and sleep better.

7. Create healthy work-life boundaries

Speaking of mental well-being, research by Virginia Tech reveals checking work emails off the clock can cause stress. So, close your laptop. Go offline.

Drawing boundaries between work and home isn’t just a form of self-care – it allows you to be a fully present dad, partner and person, teaching healthy masculinity to others, too.

8. Recognize care as male success

Many men view their power, status and income as benchmarks of male success. It’s okay to be ambitious and proud of your achievements, but healthy masculinity means recognizing care as success as well.

This is especially true for active dads – when they care for the people they love from day one, it improves their partner’s well-being and inspires their sons to care. So, celebrate these amazing caregivers. They deserve it.

9. Have a sense of humor

Dr. Rashawn Ray, Professor of Sociology at the University of Maryland, says: “Manage pain and emotions by laughing every day. Talk to the funniest people you know daily.” We couldn’t agree more.

We also recommend following accounts like @bostonbeaman. When we learn to laugh at what causes toxic masculinity, we can recognize how restrictive (and ridiculous) the stereotypes we adhere to really are.

10. Care for your community

Remember – acts of kindness and selflessly helping others inspires others with the power of healthy masculinity.

For more tips on how to teach others what is healthy masculinity, check out our top tips for being a positive male role model.

Healthy masculinity: An essential guide (2024)
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