By Kaila Mathis
This week brings new acquisitions, consolidations and client wins to agencies everywhere.
M&C Saatchi
Marantz appointed M&C Saatchi Sport & Entertainment North America as its new PR agency of record. The win expands the agency’s portfolio with a luxury audio client.
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Ogilvy U.K.
Ogilvy U.K. was appointed as the lead strategic and creative agency for all Molson Coors portfolio brands in the region. The agency was chosen for its capabilities around 360 creativity and portfolio management consulting.
Orchestra
Eight firms are joining together to form a new communications company, built for the media landscape of 2024. The firms include BerlinRosen, Derris, Glen Echo Group, Inkhouse, M18, Message Lab, Onward and Brightmode.
PMG
PMG was named creative and media agency of record for JSX, a premium air carrier. PMG will lead a brand refresh, full-funnel campaign development and all forms of media for the company.
Supreme Group
Supreme Group acquired Health+Commerce, an integrated agency service innovative healthcare companies. The partnership will support growth and create new opportunities for Health+Commerce’s clients and team.
The Humanise Collective
The Humanise Collective welcomed top independent brand strategy and creative agency The Garden to its group of entrepreneur-led firms. The addition expands the collective’s reach and strengthens its commitment to creative excellence and innovation.
Tom, Dick and Harry Co
Tom, Dick and Harry Co is partnering with Grabber Construction Products. TDH will lead the company’s brand strategy, messaging and content approach, working to appeal to its target audience and drive growth.
VaynerMedia Los Angeles
VaynerMedia Los Angeles was chosen as the integrated agency of record for Yaamava’ Resort and Casino. The agency will identify new audience segments for the resort destination, development effective creative against specific audiences and amplifying momentum across social media.
