The 20 Most Popular Halloween Costumes for 2023 (2024)

10/18/2023

Need a last-minute Halloween costume? Google has released a list of the most popular Halloween costumes to buy right now.

10/18/2023

The 20 Most Popular Halloween Costumes for 2023 (1)

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Shopping for a last-minute Halloween costume? Google Trends released a list of the most popular Halloween costumes for 2023. According to Google’s “Freight Geist” tally, Spider-Man, Wednesday Addams and Taylor Swift made the list (though Swift is feeling No. 22, just outside the top 20), along with the usual dinosaur, fairy, rabbit, pirate and witch costumes.

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But Barbie reigns supreme this Halloween. Given the popularity of the Barbie movie, it’s no surprise. Coming in at No. 4 is a witch. Not sure which witch costume to choose? You can order a witch costumes at Walmart, Amazon, Target, Halloween Costumes and other retailers.

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Zombie costumes, as well as ninja, ghost and vampire costumes, also made the list, along with characters like Harley Quinn, who landed in the top 25. Tinkerbell, Monsters Inc. and Pokemon fall later down the line along with an alien, angel, devil, skeleton and “renaissance” wear.

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Beetlejuice, Powerpuff Girls, Buzz Lightyear, Catwoman, Shrek, Morticia Addams, Miles Morales, Spider Gwen, Paw Patrol, and Hocus Pocus round out the top 100.

Thanks to fast and free delivery options and in-store pickup, there’s still time to order a costume online and have it by Halloween. Check below for the 20 most popular Halloween costumes, according to Google.

For even more ideas, be sure to check out our lists of the best pop culture Halloween costumes, couples costumes and musician-inspired costumes.