Noom settles billing lawsuit for $62 million and promises to change business practices to address customer complaints (2024)

FAQs

Noom settles billing lawsuit for $62 million and promises to change business practices to address customer complaints? ›

Top weight loss app Noom has settled a lawsuit for $62 million to address complaints about its billing. The suit alleged Noom misled customers into signing up for low-cost trials that led to costly, hard-to-cancel subscriptions. Noom said it will change its practices to make pricing and policies more transparent.

But in reality, Noom intentionally created a difficult cancellation process, so users who were unable to withdraw in time were instantly back charged for months of service. This “automatic enrollment trap” led to more than 1,000 complaints with the Better Business Bureau and ultimately the lawsuit. See Third Am. Compl.

Some Noom users say the app's daily weigh-ins and calorie-tracking system are 'toxic' and triggered disordered eating. The weight-loss app Noom built its brand on acknowledging that "diets don't work." Former users say they were drawn to Noom's message, but the app triggered disordered eating.

Everything is a bit glitchy, even writing to cancel my subscription/ask for a refund was glitching so I had to ****** to find their customer service line. They claim they can't refund the charges but can offer a store credit...for what? I don't like how this program works and I don't like how the app works.

The company says its app has helped “millions of people lose weight,” but a spokesperson declined to share the size of its current active user base. Noom has laid off hundreds of employees since last April, and in October announced that it was seeking a CEO replacement for co-founder Saeju Jeong.

Noom's diet recommendations are restrictive and hierarchical in a way that promotes disordered eating. When a user downloads Noom's app, it onboards them by asking them how much weight they want to lose and how fast they want to lose it.

While Noom may be a good fit for some people, there are a few downsides. Most notably, Noom doesn't offer in-person interactions with coaches or other Noom members. The cost, concerns around low calorie goals, and potential pitfalls of food tracking are among other downsides of the program.

However, while Noom can serve you in the short term by helping you change your eating habits and practice mindful eating, some experts recommend against using weight-loss apps like Noom. "A strict diet protocol, or labeling foods in any way, isn't a healthy practice.

The Backbone of the Noom Approach

One of the most important additions we made was that of our human coaching team. Through research and conversations with our Noomers, we realized that intervention and human connection would be key parts of helping people live healthier lives.

Noom uses a system that separates "good" and "bad" foods by assigning colors to different edible treats. Each color signifies how much or how little you should eat to stay on track toward your goals.

How can I get my money back from Noom? ›

Please reach out to Noom Support at hmsupport@noom.com and ask for a refund.

How to Cancel a Noom Subscription on Android. Open the Noom app. Go to the blue chat box in the top right corner. Send a message to your 'Goal Specialist' stating your desire to cancel.

Weight loss apps can be a structured and supportive way for people to learn how to make positive changes to their nutrition and exercise habits, but they aren't for everyone. We found that Noom does a great job promoting accountability, offering guidance and education, and encouraging healthy habits.

NEW YORK, Feb 14 (Reuters) - Noom Inc reached a $62 million settlement of a lawsuit accusing the weight loss app provider of tricking customers into signing up for "risk-free" trial periods only to force them into automatic, costly renewals that were difficult to cancel.

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The best overall Noom alternative is Therap Services. Other similar apps like Noom are Intergy, Clarify Health, BlueNote Communicator, and Trella Health: Marketscape.

Evidence-Based Science

We have more than 40 peer-reviewed scientific articles that inform users, practitioners, scientists, and the public about how our methods work and how effective they are, as well as provide more general observational information that contributes to science.

We'll issue a refund for your initial subscription or add-on charges provided that you reach out to Support within 14 days of the charge date.